Brazil, Mato Grosso State

Joined PAGE in 2016

The Brazilian state of Mato Grosso, which has benefitted economically from the growth of its large agricultural sector, is now working towards increasing the added value of its agricultural commodities while reducing the environmental and social challenges associated with this growth, such as poor working conditions and uneven income distribution. To tackle these challenges, Mato Grosso is promoting new economic activities and technologies and efforts to rehabilitate its natural resource base. In 2015, the State of Mato Grosso launched the Strategy “Produce, Conserve and Include”(PCI) with the objective to increase production, encourage added value through the processing of agriculture commodities, conserve natural resources and promote the inclusion of rural and vulnerable communities. This approach requires decarbonization of the economygreater energy efficiency, planning capacities and skilled labour, which fall in line with the objectives of PAGE. 

Mato Grosso joined PAGE in 2016, with a priority to support the development of a green economy with emphasis on green employment and poverty eradication, all linked to the economic transformation pursued by the State of Mato Grosso. PAGE work in Mato Grosso has contributed to reforms in a variety of priority areas, including renewable energy, family agriculture, sustainable tourism, inclusive and sustainable urban and rural planning, and green jobs. 

This has contributed to several Sustainable Development Goals, including:

Looking forward

Going forward, PAGE will continue its efforts in supporting Mato Grosso’s economic transformation in the areas of family agriculture, green jobs creation and sustainable urban development. Additionally, PAGE will also support capacity building activities to raise awareness of the concept of Inclusive Green Economy (IGE). Steps will be taken to develop and implement an action plan with academic institutions to review and adjust curricula to integrate IGE elements including green finance and economic modelling.   

Regarding COVID-19 recovery efforts, PAGE is planning to strengthen the family agriculture policy framework and to support the State’s plan for family agriculture. A capacity building activity is planned for 2021 and will be based on the Learning Needs Assessment developed in 2019.  

Learn more about PAGE work in the Mato Grosso in our 2020 Annual Report


Key thematic and sectoral areas

  • Renewable energy 

  • Sustainable agriculture and social inclusion 

  • Sustainable value chain  

  • Sustainable tourism 

  • Sustainable urban development  

  • Green jobs 

  • Green industry 

Capacity building

  • Sustainable tourism training 

  • Environmental Regularization training  

  • Workshops to support family farming  

  • Green Economy Learning Needs Assessment 

  • Circular economy exchange with Uruguay 

Mato Grosso & PAGE by numbers

Policies supported: 6 

Assessments: 9 

National institutions and ministries partnering: 21

Initiatives providing co-financing: 3

Learn more

Thanks to a strong partnership and support from the Federal Ministry of the Environment, Nature Conservation and Nuclear Safety of Germany, PAGE announces the first wave of green recovery funds for five partner countries. Learn more

Brazil's proposal for green recovery funds outlined the following key themes:

  • Family Agriculture Practices
  • Sustainable Finance for Small Agriculture 



PAGE is supporting the gradual integration of green economy into policies by supporting national ownership and cross collaboration and engagement. This includes:

Generating national ownership of green issues

The Steering Committee in Mato Grosso was established by decree in 2016 to promote the coordination and implementation of PAGE work. Following a restructuring in the state government in 2019, a new PAGE Steering Committee was established, including clear terms of reference, a list of members and its functions. As well as defining the annual workplan, the Steering Committee facilitated the recruitment of a PAGE coordinator and programme assistant for Mato Grosso in February 2019 to enable coordination between the PAGE team in Cuiabá and the UN Agencies in Brasilia. These activities contribute to SDG 17, targets 17.16, by promoting partnerships that mobilise and share knowledge and expertise to support the achievement of the SDGs.



PAGE has supported work in several sectoral and thematic areas to address critical issues relating to sustainability and social inclusion as follows:

Renewable energy

PAGE has supported Mato Grosso to develop a strategy in the area of renewable energyas an input to the State Renewable Energy Policy being developed. This included an evaluation of the technical and economic potential for generation and use of renewable energy – particularly solar energy and biomass sources – conducted by UFMT. This analysis fed into the development of the Renewable Energy Development Strategic Plan, officially launched alongside the study in September 2020. In 2021, a strategy and implementation programme will be developed for the generation of energy from agroforestry and agricultural wastes. This work contributes to SDG 7, target 7.2, by aiming to increase the share of renewables, and SDG 12, target 12.5, by contributing to the reduction of waste through recycling and reuse. 

Sustainable agriculture and social inclusion

Several activities have been completed to support sustainable agricultural practices that also address issues related to greater inclusion of families in rural settlements as set out as a priority in the PCI:

  • Family agriculture: PAGE has been supporting the development of processes and tools for the implementation of the SEIAF and its subsystems – which serve to promote sustainable development and poverty eradication under the State Agricultural Policy. Going forward, PAGE plans to support the revision and review process for the existing State Family Farming Plan – a policy document that seeks sustainable development of family farming. In addition, Mato Grosso, is carrying out unprecedented work in Brazil to analyze the socioeconomic impacts of the COVID-19 in Family Farming. This paper seeks to understand how the pandemic is affecting production dynamics, market access, access to essential services and income of small farmers, providing clear recommendations on how to support state government and civil society initiatives to minimize post-pandemic impacts through “green” macroeconomic policies and incentives.  
  • Rural Environmental Registration: PAGE has provided support to the Rural Environmental Registration, as a tool to allow farmers to access financial and technical programmes and services. In 2020, PAGE helped to complete a diagnostic of Socioeconomic, Productive and Environmental Factors of the Vale do Mangaval Rural Settlement in Cáceres-MT, which will help to advance the development of Environmental Regularization Policy for Rural Settlements with the State Secretariat of Environment (SEMA) and will contribute to the Environmental Policy of the State of Mato Grosso.  Together with the work on family agriculture, this contributes to SDG 2, target 2.3, by working to improve productivity and incomes of small-scale food producers and target 2.4, by promoting sustainable agriculture.  

Sustainable tourism

PAGE work in the tourism sector is aimed at strengthening sustainability elements in the Mato Grosso State Government Tourism Policy, currently under development. PAGE contributed to the elaboration of the guidelines for the tourism sector in 2019 and supported dissemination and application of the guidelines through training workshops taking place in 2020 and 2021. 11 companies are also receiving specialised support for implementing the guidelines from the Service for Micro and Small Enterprises-Mato Grosso (SEBRAE-MT). This contributes to SDG 8, target 8.9, by promoting policies for sustainable tourism that create jobs, and SDG 12, target 12.B, by developing and implementing tools to monitor sustainable development impacts for sustainable tourism.  

Sustainable urban development

Work has been undertaken to safeguard the Historic centre of Mato Grosso and support sustainable development of its municipalities as follows:

  • Management Plan for Cuiabá: PAGE has supported the completion of a Sustainable Management Plan for land use and occupation of the Historic Centre of Cuiabá in 2021. Having deep historical and cultural significance, the Historic Centre plays a key role in feeding the tourism sector and economy. The Plan provides an instrument for the state government to conserve and safeguard the Centre and raise awareness on sustainability, natural resources, cultural heritage preservation, and local economic development, offering a roadmap to Mato Grosso on sustainable decision-making. 
  • Participatory Municipal Development Master Plans: PAGE has been working to promote universal access to the benefits generated by the Participatory Municipal Development Master Plans for municipalities with a population of less than 20,000. The Methodology and Guidelines for the Implementation of these Master Plans were finalised in 2019. In April 2019, the municipality Salto do Céu region was selected to launch a pilot project to implement the Master Plan using the new methodology and guidelines. PAGE support for the above contributes to SDG 11, target 11.3, by promoting inclusive and sustainable urbanisation, and target 11.4, by working to protect and safeguard cultural heritage.

Green jobs

PAGE is supporting the development of green employment and income generation opportunities in targeted economic sectors. In 2020, a tool for assessing the income and employment generation potential in different economic sectors was completed, highlighting sectors that provide the most significant opportunities for green job creation. This contributes to SDG 8, target 8.4 by decoupling economic growth from environmental degradation.

Green Industry

As of 2019, the Federation of Industries is partnering with PAGE to produce a Green Industrial Development Policy with a focus on the development of an Industry Observatory to be included in the policy. A review and policy assessment of the forest-based industry and its value chains was completed in 2021, alongside workshops with the government, private sector, syndicates and monitoring institutions to discuss priorities for the forest-based segment of the policy. This will contribute to SDG 9, target 9.2, by promoting sustainable industrialisation and SDG 12, target 12.1 by incorporating sustainable production and consumption into national policies.



PAGE is supporting capacity building through a detailed assessment of learning needs, together with training across several thematic and sectoral areas, including waste management, tourism and agriculture. Examples of PAGE support include:

Building institutional capacity

  • Assessing learning needs: Under the guidance of PAGE, the Federal University of Mato Grosso developed a Green Economy Learning Needs Assessment in April 2020. The assessment will help to integrate green economy into education institution curricula, develop new courses, and to guide specific training, such as in the family farming sector. This contributes to SDG 4, target 4.7, by identifying priority learning needs to promote sustainable development. 
  • Building capacity to deliver Inclusive Green Economy (IGE) training: PAGE plans to support the development and implementation of an action plan with academic institutions to review and adjust curricula for selected faculty in order to integrate IGE elements, including green finance and economic modelling. In 2021, a working group was formed with four public higher education institutions in Mato Grosso to develop a course on IGE with PAGE. In addition, a programme will be established to train and certify trainers from the civil service and business associations. These activities support SDG 17, target 17.9 by building institutional capacity.  

 Building individual capacity

In line with SDG 4, target 4.7, a  number of trainings have been delivered — ensuring learners acquire the knowledge and skills needed to promote sustainable development:   

  • Brazilian stakeholders from UFMT participated in a three-day training course in July 2018 in collaboration with the Austrian Energy Agency to improve knowledge and skills on technologies and design and management of micro-grid technology;  
  • The State Secretariat of Tourism and SEBRAE-MT jointly hosted a PAGE supported workshop on sustainable tourism in March 2019 with 34 entrepreneurs from the private sector and 40 public managers;  
  • A training on building strategies for sustainable tourism in Mato Grosso was held in June 2019 with 14 participants;  
  • Three workshops were held on the Management Plan for Cuiabá Historic centre in October 2019 with 94 participants;  
  • Four workshops were held in October 2019 to support use of the methodology to subsidize the regularisation and analysis of informal rural settlements with 311 participants;  
  • A workshop was held entitled “Inclusive Green Economy – Building Skills for Tomorrow’s Economy” in November 2019 with 58 participants to support work on green jobs and green growth; 
  • Five workshops were held in December 2019 and January 2020 to support implementation of the SEIAF with 326 participants; and
  • A training workshop was held on Sustainable Tourism Product guidelines in December 2020.

Global and South-South collaboration

PAGE participated in the 2019 Americas Regional Conference on Green Economy in June 2019 held in Fortaleza, Brazil, which raised regional awareness by showcasing and scaling up the impact of evidence-based green economy solutions already proven to be successful. In November 2019, a webinar entitled “Experiences, Learned Lessons and Lines of Action from the Global Academy for the Green Economy – Thinking Technology as a Tool for Global Education on Green Economy” was organized by PAGE Uruguay and Argentina with participants from Brazil, Peru and Mexico. In December 2019, a delegation from Mato Grosso visited Uruguay for an exchange workshop on capacity building and meetings with national institutions on vocational training and circular economy. This work supports SDG 17, target 17.16, by promoting partnerships that share knowledge and expertise.


Coordinating Agency Focal PointFranz Mayer De La Rosa (UNIDO)
Alessandro Amadio (UNIDO)
PAGE Project CoordinatorEduardo Cairo Chiletto (UNIDO)
Marcela de Campos Lopes Gaíva (UNIDO)
Government Focal PointsRita Chiletto, Advisor on International Relations in the Government of the State of Mato, Civil House State Secretar
Mauro Carvalho, Civil House State Secretary